Feel the Rumble
Lotus Beats is a Hip Hop festival based in Bengaluru, India. The branding is inspired from Yakshagana patterns (a traditional folk dance popular in the site location).
billboard
Festival Poster
Tickets
Design Journey
The problem: How can you reference the site location while avoiding stereotypes or cultural appropriation?
Solution: sincere research to discover the unique culture of the site. This branding is a result of taking inspiration from iconic patterns and merging it with the festival’s essence of energy and movement.
