INFO
Voodoo Child is a cafe and cocktail bar located on 388 College street. Their location is close to UofT campus and Kensington Market.
REDESIGN OBJECTIVES:
1. Increase promotions and specialty drink awareness
2. Create an online store front
3. Enhance navigation experience
Highlighted: Homepage, Cocktails, Happy Hour, Merch Shop and Merch Item View
PERSONAS
Gen Z Uni student: Julia (20 years old) is comparing potential study spots. Pictures of the cafe interior and menu influence her decision. She is very comfortable with technology.
Millennial date night: Evan (30 years old) is comparing date night spots. He wants to see the cocktail and kitchen menu specials. Happy hour promotions would influence his decision.
Gen X local: Dave (40 years old) is a Voodoo Child regular. He enjoys trying the food collabs but wishes the information was easier to find. A functioning online shop would help his purchasing decisions.
HOME PAGE
Buttons to subpages are in the navigation bar and homepage for easy access.
DRINKS MENU
Pictures draw attention to best sellers.
The eye incorporates branding while indicating which subpages are being viewed.
Buttons push user to view Happy Hour page.
SHOP
Buttons are accented to guide user to complete their purchase.
PROCESS WORK
Initial low-fidelity prototype.
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